About On-Page Optimization Techniques

on

 SEO

It is the process of increasing quality and quantity of website traffic by increasing the visibility of website to user.

SEO title characteristics:

·Length of title is only 55-60 characters.

·Unique titles.

·Use apt keywords.

·Must contain 3 or more words (else google take it as an error).

·Focus on the keywords.

·No full capital letters (why because pixel width is 512, using capital letters can exceed the limit).

v  Snippet : It is a single search result out of a set of results and generally consists of-

snippet



§  URL

§  Title

§  Description




Meta description

It provides brief summary of web page.

Characteristics or rules:

·155-160 characters

·1024 pixel width

·Unique meta description

·Impressive and attractive

·Focusing on keyword

·Meta tag only work on head section

· If no meta decision given it will take <h1> from the body

eg :-

<html>

<head>

<title> This is Meta Tag</title>

<Meta name = “description” content=”This is meta description”/>

</head>

</html>

Two types of SEO optimization

  1. Off-page optimization
  2. On-page optimization
             1.Off-page optimization

To improve ranking of the website we do some other activities outside the site.

For example: article presenting, news, link (anchor texts), bookmarking, blog posting, image posting, video making etc.

2.On-page optimization

It is the practice of optimizing elements on website in order to improve search ranking and visibility.

Optimizing of page header:

  • h1- tag is most visible to users
    h1 h2 h3 tags

-There is no spell or grammatical errors.

 -Only one <h1> can be used, else it will be confusing.

 -Contain targeted keywords.

  • h2- tag is subheading and contain similar keywords following to <h1>.
  • h3- tag subheading to<h2> and so on.
Eg :
<h1> H1, H2 and H3 header tags for SEO </h1>
<h2> Why are h1, h2, h3 header tags important for SEO? </h2>
<h3> How to use h1, h2, h3 header tags are follows: </h3>
*also keep in mind header tags are readable and grammatically correct.

Optimization on body portion:

§  Each and every sentence need to be simple.

§  Avoid complexity.

§  Length of characters less than 20.

§  Word and sentences user friendly.

§  Focusing words by making it bold italic etc.

§  Optimize according to the users interest.

Keyword density: It is the % of no. of keywords to the total no. of words.

Anchor text optimization

It is the linking tag used to link from one page to another.

§  Anchor text is blue and underlined.

§  Don’t use another pages link in our site, even if we are using add rel="no follow" attribute.

§ Crawling can boost by adding anchor tag. 

Eg:

<a href=” https://www.google.com/”>Google</a>

Image optimization

Having images with right format, size and dimensions.

Html attributes that matter for image SEO:

§  Alt text- <img alt="image description">

§  File name- <img src="image-name.jpg">

§  Title- <img title="image title" />

Important facts that has to be noticed when image is adding:

o   Use the right format.

o   Use appropriate file name.

o   Add Alt text whereas title text is not compulsory.

o   Use relevant images of your content.


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